Monday Night Brewing is a craft brewery in Atlanta, Georgia. Their focus is on brewing balanced, flavorful beers that work well with food - a perfect strategy for one of the United States' best cities for restaurants.
Monday Night's branding is bold and witty, using saturated colors and humorous quotes to back up their thoroughly crafted beers.
I reached out to Monday Night to express my interest in working with them on a project. They explained that they had packaging die lines drawn up for a special gift set they wanted to release.
However, they wanted a redesign of the window to better fit their brand, as well as an application of their graphics in support of a new line of beers called the Black Tie Series.
I worked with their manufacturer to determine details on the requirements of their die cutter, then redesigned the window to feature Monday Night's signature businessman.
Using graphics supplied by their marketing manager, I developed a packaging application of the Black Tie Series branding and combined it with Monday Night's existing brand colors.
Monday Night Brewing was thoroughly pleased with the redesigned window and graphics, and moved the design into production. It is currently available at their brewery in Atlanta, GA, and through their online store.
